The Secret to Connecting with Anyone: Why DISC Changes the Way You Communicate

I remember the first time I truly got DISC personality types. It was like someone handed me a decoder ring for people. Suddenly, the frustrating conversations, the ghosted clients, and the “we just don’t feel ready” excuses all made sense.

I wasn’t communicating the wrong way—I was just communicating my way instead of the way my clients needed. And if you’re in real estate, sales, or honestly, just trying to navigate life, this is something that will change everything for you.

We All Speak a Different Language—Even in the Same Conversation

You’ve probably had that client who seems indecisive. They ask a million questions, request more time, and say they “just need to crunch the numbers one more time.” Meanwhile, another client is direct and to the point—if you don’t get to the bottom line fast, they check out.

Same house. Same market. Completely different buying process.

That’s because not everyone thinks, feels, or decides in the same way. And when we don’t recognize that, we unknowingly push people away simply by not speaking their language.

The Four DISC Personalities and Why They Matter

The DISC assessment breaks down personalities into four categories:

• D – The Dominant Go-Getters 🏆
  These are your big-picture, no-nonsense decision-makers. They don’t want fluff. They want results. If you spend too much time on details, they’ll tune out. The key to working with them? Get to the point fast and show them a clear path to success.

• I – The Influential Social Butterflies 🎤
  These are your high-energy, relationship-driven clients. They love people and make decisions based on emotions and excitement. If you come across too robotic or transactional, they won’t connect with you. Show them fun, enthusiasm, and vision, and they’ll be all in.

• S – The Steady, Loyal Thinkers 💙
  The trust-builders of the group. They value consistency, reliability, and comfort over flashy sales tactics. Push them too fast, and they’ll retreat. The best way to serve an S-type client? Reassure them, guide them, and make them feel safe in their decision.

• C – The Cautious, Detail-Oriented Analysts 📊
  These clients live for the facts, figures, and fine print. They need all the information before making a move. If you rush them, they’ll feel uneasy. Be prepared, be thorough, and give them all the data they need to feel confident.

How DISC Transformed My Business (and My Life)

Once I started applying DISC to my real estate and mortgage business, everything changed. My conversations became easier. Clients started trusting me faster. Deals moved more smoothly because I was communicating in a way that made sense to them, not just to me.

And it didn’t just stop at business. Understanding DISC made me a better leader, partner, and friend. I started noticing how my team, my family, even the people I interacted with daily processed information differently. And instead of feeling frustrated, I felt empowered.

When you start recognizing these personality types, you stop trying to force connections and start creating real, lasting relationships.

So, What Now?

If you’ve ever felt like a conversation wasn’t landing the way it should…
If you’ve ever struggled to get a client to trust you…
If you’ve ever wondered why some deals feel effortless while others are like pulling teeth…

Then it’s time to learn DISC.